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7.14.2013

Jay-Z's performance in Chelsea

Good afternoon contemporary art lovers!
As you’ve probably heard by now, Jay-Z filmed the video for his new single “Picasso Baby” in an art-world extravaganza organized by Salon 94 at Pace's 25th Street gallery. To fill the room with appropriately arty-looking extras, the rapper and the acclaimed director Mark Romanek invited gallery staff, artists, and art journalists to what was billed as an experimental performance in which Jay-Z would rap the song for six hours straight—an Abramovic-esque (or Kjartanssononian) feat of “endurance and duration.”

Throughout the event, he singled out a rotating cast of celebrities who each took a turn on a bench in the center of the room where they were personally serenaded by Jay-Z: MoMA PS1 director Klaus Biesenbach, Rosie Perez, Jemima Kirke, Alan Cumming, Judd Apatow, and Picasso’s own granddaughter, Diana Widmaier Picasso, among them.

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