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7.02.2013

Dom Pérignon & Jeff Koons, reveal of a creative collision

Good morning contemporary art and fashion lovers!
On June 28th in New York, Dom Pérignon has announced its limited edition collaboration with Jeff Koons, revealing the Balloon Venus, their first accomplishment in collaboration.



Dom Pérignon and Jeff Koons are widely recognized icons, unrivalled in originality and in power of fascination. Both have joined audacious forces to deliver a playful expression of the power of creation. Beyond their very strong respective universes, both share a symbiotic approach to the creative act, regarding their respect for the great history and their constant innovation. Adapted from Jeff Koons’s monumental sculpture, the Balloon Venus for Dom Pérignon pays homage to the power of a continued creative energy, echoing the spiritual legacy of Dom Pierre Pérignon that is still a source of inspiration for the wine creator, Chef de cave Richard Geoffroy.
The Balloon Venus incarnates and accompanies the Dom Pérignon Rosé Vintage 2003 also revealed upon the occasion. When opened, the Balloon Venus unveils a limited edition bottle of Dom Pérignon Rosé Vintage 2003 designed by Jeff Koons. Dual, the Balloon Venus for Dom Pérignon is not just a decorative object, but a true symbol of creative energy that both envelops the bottle of Dom Pérignon Rosé Vintage 2003 and protects it as its guardian.The new Rosé Vintage 2003 is defined by extremes. Its colour is deep, with light amber and copper tints. The wine’s bouquet erupts theatrically from its silken fleshy body, just as the sculpture’s reflective surface envelop the viewing in a dynamic invitation to tasting. A limited edition designed and signed by Jeff Koons will be revealed on September 10th, 2013. “Dom Pérignon by Jeff Koons” takes the form of two gift boxes: one for Dom Pérignon Vintage 2004, the other for Dom Pérignon Rosé Vintage 2003. Each piece of the Balloon Venus for Dom Pérignon is available through a bespoken service and is made-to –order. Please visit www.domperignon.com/dpballoonvenus for more information.

Jeff Koons, born in 1955, is one of the most famous American contemporary artists. He is an incredible chronicler of the contemporary world, and a perfectionist artist obsessed with proposing an art accessible to everyone. He has blended the concerns and methods of Pop, Conceptual, and appropriation art with popular culture to create his own unique iconography

Dom Pierre Pérignon was the procurator of the Abbey of Hautvillers in Champagne from 1668 to 1715. His life’s work was guided by the single aim of experimenting and innovating to elaborate what he named: the “best wine in the world”. Today, each new vintage of Dom Pérignon is inspired by the same quest. For every vintage is a new beginning, a reinvention.


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