From Italy with love: Milla Jovovich performing at the 55th Venice Biennale

Good morning contemporary art lovers! 
This year all eyes were on her at the opening of the 55th Venice Biennale. Actress became a work of art by getting settled in a giant glass cube. Installation/performance took place in the beautiful Barnabò garden just across from Palazzo Grassi on the 28th of May from 2pm to 8pm. This 5 hours performance was orchestrated by artist Tara Subkoff.

Jovovich and Subkoff recently collaborated with Italian clothiers Marella. In the glass cube/dressing room Jovovich was wearing clothes from their maverick collaboration, Future/Perfect, a pop colour line of dresses and jackets. She performed the ultimate consumer and was only allowed to communicate with the crowd and to order stuff using her iPad. “Milla’s dressing” was initially clean: there was only a transparent desk and a bed. But for 5 hours she was ordering a huge quantity of objects: from artworks, to garments and accessories from  the Marella collections  online. The artworks  that Milla ordered online are part of an exceptional endorsement of many contemporary designers and artists : from Richard Phillips, Jeff Koons, Ed Ruscha, Yoko Ono, Barbara Kruger, Lisa Yuskavage, Julian Schnabel, Karen Kilimnik,John Baldessari, Cecily Brown and Rick Tiravanigia.

Born in 1972, Tara Subkoff is an American artist, actress, and fashion designer. She has acted in over 30 films and has shown at the Paris Couture shows. She is well-known for her performances/installations such as the piece exhibited at the Bortolami Gallery in NYC. The performance consisted of over 50 women aged 7 to 70 years. Most recently Tara created a performance piece with one opera singer at the United Nations building in NYC.

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