Ferragamo Celebrated the Launch of L'Icona Highlighting the 35th Anniversary of Vara

Good morning contemporary art lovers!
On April 30th, Ferragamo celebrated the launch of L’Icona, an online project curated by photographer, Claiborne Swanson Frank, which goes live today, in recognition of the 35th anniversary of the iconic Vara with a party in New York City.

L’Icona is an online project curated and art directed by fine art portrait photographer, Claiborne Swanson Frank, to celebrate and rediscover Ferragamo’s most recognized shoe, Vara. Introduced in 1978, Vara is the iconic mid-heel shoe with a grosgrain bow and gold plaque bearing the Ferragamo logo. In recognition of Vara’s 35th Anniversary, L’Icona will launch May 2013 and feature a digital collection of Swanson Frank’s portraits captivating some of the world’s most  modern, iconic women- including Miroslava Duma, Camilla Belle, Jessica Hart, Lake Bell, Lauren Santo Domingo, Chiara Clemente, Olivia Palermo, Alexandra Richards, Elettra Weidemann, Marina Larroude, Susie Lau, Sophie Auster, Lauren Remington Platt, Amanda Hearst, Lily Aldridge, Asia Baker, Dani Corona, Minnie Mortimer, Jessica Joffe and Laure Hériard Dubreuil - shot in their choice of Vara or Varina.  Chosen for their inherent and effortless style, the women were able to customize their choice of Vara or Varina, a limited edition service which will also launch to the public when the site goes live on May 1st at Guests at the event were the first to see the site live and customize the shoe for order.

Guests including Eva Longoria*, Lily Aldridge*, Michael Avedon, Asia Baker*, Azealia Banks, Veronica Miele Beard, Veronica Swanson Beard, Derek Blasberg, Phillip Bloch, Haley Bloomingdale, Chiara Clemente*, Dori Cooperman,  Danielle Corona*, Donna D’Cruz, Laura de Gunzburg, Jazzy de Lisser, Zani Gugelmann*, Jessica Hart*, Amanda Hearst*, Julie Henderson*, Nicky Hilton, Kathy & Rick Hilton, Jamie Johnson, Genevieve Jones*, Natalie Joos, Charlotte Kidd, RJ King, Marina Larroude*, Leandra Medine, Bonnie Morrison, Gigi Mortimer, Stavros Niarchos Jr., Garrett Neff*,  Ashley Platt*, Sophie Plimpton, Pietro Quaglia, Karim Rashid, Lauren Remington Platt*, Theodora Richards*, Amanda Ross, Kate Schelter, Danielle Snyder, Jamie Tisch*, Nicole Trunfio*, Alexander von Fustenberg, Caroline Winberg, Anya Ziourova among others, joined James Ferragamo to celebrate L’Icona, which features a digital collection of Swanson Frank’s portraits captivating some of the world’s most modern, iconic women. Guests were able to get a sneak peek of the website and customize their own Varas while they sipped the specialty cocktail Vara 35 and enjoyed music by Alexandra Richards* and a performance by Sophie Auster*.

*indicates guests dressed in Ferragamo


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